1. We dream big. We are building a company that grows steadily and profitably, a company worth being part of. 2. We are a company made up of people who think and make decisions with the long term in mind. We value people who lead by example and take responsibility for their actions. 3. Our company should reflect our team, where excellent people are recognized and grow at the pace of their commitment and dedication. We seek people who believe it is possible to improve even when they are already good at what they do, people who understand the meaning of urgency but never compromise the long term. 4. We seek to attract and develop people who have the same values as we do and who want to grow with us. 5. We are always striving for the best. We lead by changing, we take risks, and we learn from our mistakes. 6. We guide by our beliefs, but we also value and pay close attention to the feedback provided by our guests. 7. We make daily decisions based on what is right to be done, right for our employees and our guests, regardless of goals, rules, or manuals. 8. We value teamwork and the power of synergy. We believe in the power of achievements achieved through consistent, quality work. We work ethically, and we always take responsibility for our actions and the actions of our team. 9. We value transparent and trusting relationships. We strongly believe that clear communication is the key to strong relationships. We value an open-door environment where our employees feel confident and comfortable sharing their ideas and points of view. 10. We believe details truly matter. It is in the details of how to do it—on how to execute it, how to serve our guests, and how to finalize tasks that we distinguish the good companies from the exceptional ones!